Colruyt

Just a funny coincidence...

Our local supermarket closed for renovations. One night, my best friend and I decided to create a Facebookpage "I miss the Colruyt in Merelbeke". It was an unexpected succes!

Colruyt reached out to us, surfing the wave of our local engagement. It all ended after about 6 months with a grand opening, an overwhelming reception, and thousands of local shoppers invested in our story.

⬅️ Use the arrows to navigate the story.

Our (beloved) supermarket closed for renovations.

I was invited to take a peek inside and post a preview on the fan page.

Looking good. The store owner provided me with a tour and extra information to share online.

The official opening was a huge success, not in the least because of the enormous fan following we generated on Facebook.

My final bit of reporting online. Afterwards we closed and deleted the Facebook fan page.

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